Hiring celebrities to model for fashion ads and then rendering them unrecognizable is all the rage.
Not long ago, we saw a very ambiguous Jennifer Lawrence pose for Dior. Now, Nicole Kidman stuns in her latest campaign for pricey shoe brand Jimmy Choo. But she could easily be mistaken for somebody who is not Nicole Kidman, what with her looking like a platinum blonde teen model rather the perfectly beautiful natural blonde 46-year-old she was last week.
The video, meanwhile, is your run-of-the-mill, dripping-with-atmosphere fashion spot.
Even setting aside the debate over whether and/or to what degree this was Photoshopping, it still seems pretty self-defeating to pay for an A-lister and then hide them. Or maybe it's a brilliantly subtle way to sell the you-could-look-like-this-too fantasy while also trolling the indignant Internet hordes for extra attention.
Or maybe it really just is shallow.