Nick Offerman’s Yule Log for Lagavulin Is 45 Minutes of Silent, Uninterrupted Brilliance

Sit back and savor it

Few performers could make staring into a camera for an extended period of time engaging, let alone feel like a treat. 

But Nick Offerman's love of Lagavulin whisky has been well documented. And now he's filmed a Yule Log video for his favorite whisky brand, in which he sits in a fine leather chair next to a crackling fire, calmly staring into the camera for 45 minutes and moving only now and then. 

And it's delightful. 

Fans of Offerman (and his Parks and Recreation character Ron Swanson) will appreciate how perfectly this spot fits in not only with his love of Lagavulin but his love of silence. 

It's also worth noting that this is smart branding on Lagavulin's part. Creating an extended ad that can serve as a conversation starter—should consumers swap the traditional Yule Log video for Offerman's at parties—will also get everyone talking about the brand.