NHL teams to lower ticket prices! Or not

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

How will the NHL win back fans after a lockout that has alienated them? By doing … uh … something. Exactly half of the teams refused to answer questions about ticket prices for the coming season, according to an article in Toronto’s Globe and Mail. Most of those teams’ silence will continue until the lockout is officially over and terms are set. Of the remaining half, ten plan to lower ticket prices, and four do not.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in