Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The NFL is notoriously overprotective of its image. No surprise, then, that it's now editing TV spots. The league has targeted a pretty mundane Toyota ad (below) that shows how the carmaker is developing technology that can be used to understand brain injuries. The Saatchi & Saatchi spot shows, for about a second, a helmet-to-helmet collision between non-NFL players. The NFL, which has dealt with a rash of concussions, along with credible accusations that it long swept the problem of brain trauma under the rug, freaked.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in