Hey, New England Patriots quarterback Tom Brady, nice going on the Stetson endorsement! Now you can hang out with Matthew McConaughey. Will you be wearing an actual Stetson hat in the ads? If so, better make sure that the Stetson brand is the official country-line-dancing hat of the National Football League. And no matter how parched you get at the press conference, do not reach for the Glaceau Vitamin Water. That stuff’s getting expensive.
—Posted by David Gianatasio