Newspaper fooled by fake 'In Memoriam' ad

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The Washington Post
was duped on April Fools Day, running a fake "In Memoriam" ad honoring a man who isn’t dead—placed as a joke by his (possibly former) best friend. “There is no formal process for checking the truth of the ads,” the paper says, according to Editor & Publisher. “Unlike death notices or news obituaries, which are fact-checked, families often take out ‘in memoriam’ ads to remember a deceased relative months or years after the person’s death.”

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