News flash: Creativity is important!

Stoddart_1Get seven agency CEOs in a room, have them talk about creativity and what you get is—a cure for insomnia! Yesterday’s New York Times CEO Summit, Sawyer_1part of Advertising Week, featured Ron Berger of Euro RSCG, Linda Sawyer of Deutsch, Ken Kaess of DDB, Rosemarie Ryan of JWT, Brendan Ryan of FCB, Karen Francis of Publicis & Hal Riney and Rich Stoddart of Leo Burnett. The main question was, how important is creativity today? They all agreed—surprise!—that it is very, very important. Berger pointed out that “the compelling nature of what we have to say has declined quite a bit” because “there’s more parity” between competing products. Quite.

—Posted by Jim Edwards

Photos: David Berkwitz