I've never heard of Fresh Up soda, probably because I don't live in New Zealand. And when I saw the title of its new ad, "Thirst Is Creepy," I thought maybe they were referring to Miles Thirst, that sassmouth action figure who did ads for Sprite. He was a little creepy. And so is the masseur in the Fresh Up spot by ColensoBBDO. This is due to his severely fanged appearance, brought on by excessive dehydration. Still, the freaked-out customer should have researched this massage parlour a bit more thoroughly. They look like they're in an auction barn. Being creeped out was the best possible outcome, really.
—Posted by David Kiefaber