Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
I've never heard of Fresh Up soda, probably because I don't live in New Zealand. And when I saw the title of its new ad, "Thirst Is Creepy," I thought maybe they were referring to Miles Thirst, that sassmouth action figure who did ads for Sprite. He was a little creepy. And so is the masseur in the Fresh Up spot by ColensoBBDO. This is due to his severely fanged appearance, brought on by excessive dehydration.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in