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Winning the lottery doesn't just mean you can live that gaudy and gilded lifestyle you've always wanted. It means you'll finally have time for all that super-important charity work you've been missing. Like running through the park with a gaggle of ridiculous dogs.
A new ad for the New York Lottery from McCann New York offers a slow-motion look at an afternoon in the life of a fictional man who is free to volunteer with rescue animals—thanks to the $1,000-a-day prize of the Cash4Life game.
It's a relatively fresh angle for a lottery ad, when compared to marketing clichés about being able to afford absurd extravagances—like, say, hiring Cyndi Lauper for a private house concert (a New York Lottery campaign from a few years back, under a previous agency).
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