New York Lottery Multiplies the Insanity in Latest Spot

Thumb-war winnings grow like crazy

DDB New York and MJZ directors The Perlorian Brothers have teamed up for another wacky New York Lottery spot, this time pushing the client's January Multiplier Scratch-Off Games. The new ad asks you to imagine, through the example of a thumb-war contest, the incredible, surreal feelings of heroic satisfaction you experience when your winnings are multiplied. It doesn't address the spiraling sense of doom, in its own way quite exponentially mathematical, when you lose. But of course, no one loses in lottery commercials. Even octo-women get lucky. Credits below.

Client: New York Lottery
Production Company: MJZ
Directors: The Perlorian Brothers
Agency: DDB, New York
Chief Creative Officer: Matt Eastwood
Group Creative Directors: Richard Sharp, Mike Sullivan
Associate Creative Directors: Aron Fried, Carlos Wigle
Head of Production: Ed Zazzera
Executive Producer: Walter Brindak
Group Account Director: Leo Mamorsky
Management Supervisor: Kelly Gorsky
Account Supervisor: Heather Olson
Account Executives: Kemi Adewumi, Tarina Hesaltine
Editor: Chuck Willis, Cutting Room
Special Effects: Light of Day