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As a team with four straight losing seasons, currently given 500-to-1 odds of winning the 2017-18 NBA championship, the New York Knicks are used to getting a bad rap.
A bad WRAP, however, the organization probably didn’t see coming.
New York media has been abuzz this week over Fox Sports 1’s bold orange-and-blue subway wraps on Grand Central to Times Square shuttle trains asking fans to pick a side: Are they “hopeful” or “hopeless” about the Knicks’ upcoming season?
Part of a broader initiative focused on hot (and potentially controversial) sports topics, the campaign’s “hopeless” aspect—which adorns one side of the subway cars—got the lion’s share of the press and generated massive social chatter.
Provocative
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