A new Volvo, brought to you by women

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Volvo is wowing auto-show audiences with what it says is the world’s first car exclusively designed and developed by women. The vehicle, called “Your Concept Car,” has no hood, no gas cap, dirt-repelling paint, many small compartments (for change, umbrellas, phones, etc.), an electronic parking-assistance mechanism, new sight lines and more. It even calls the service center on its own when it needs maintenance. The car may never be mass produced, but it generates plenty of goodwill for Volvo.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in