New Skittles spot has tender, chewy middle

Skittles rebounds from the misstep of the tailor-shop spot with this new ad by TBWA\Chiat\Day New York for Crazy Cores Skittles. The candy has differently flavored insides and outsides, which the commercial dramatizes with a character named Steve, who's undergone a transplant and now has the insides of his hospital roommate, Jose. The two of them are now cosmically connected, mirroring each other's movements and sharing a tender moment at the end. "Transplant the rainbow. Taste the rainbow," says the line at the end. Directed by the masterful Randy Krallman.

—Posted by Tim Nudd