New offices driving Grey’s staff into therapy

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As Grey chugs closer to its centennial, the agency is in the throes of upheaval: Its private offices are mostly gone. The New York Times gives a blow-by-blow account of Grey's move from its midtown offices, where it's been for nearly a half century, to new digs in the Flatiron District. Grey decided to knock down walls, a time-tested interior-design approach to fostering agency culture. It's a needed shake-up, Grey New York ecd Tor Myhren allows. "Grey was a symbol of what advertising used to be: very slow and not very nimble," he tells the Times. "We've created a faster environment, one that is more open and collaborative. This space reflects what's happening in the digital world." Sounds super, but some are apparently taking it hard. Grey is shelling out for a charlatan, er, business psychologist to hold "space therapy" sessions with staffers who are having trouble adjusting from the office life to working among the masses. If anyone gets really freaked out, they can always retreat to the in-office bedroom on the second floor. Alas, it has glass walls.

—Posted by Brian Morrissey