New Nissan ad needles Toyota over braking

Toyota's pain is Nissan's gain in the new ad "Dime," below, voiced by Robert Downey Jr., part of a brand-new campaign by TBWA\Chiat\Day in L.A. After Toyota's recent sudden-acceleration problems, the government has considered mandating "brake override technology" for all new vehicles. It's actually a somewhat common feature, found in models made by BMW, Volkswagen, Chrysler and others. But Nissan is the first to claim it as a sign of forward-thinking design, one that a viewer might assume helps you stop on a dime.