Mercedes-Benz's new marketing campaign is a celebration of how far the brand has come since Gottlieb Daimler (who died in 1900) first fell asleep on blueprints for his Grandfather Clock engine. In fact, Daimler's personal motto, "The best or nothing," is the brand's new slogan, as seen in the spot below from German agency Jung von Matt. They've touched up their logo, too. Originally patterned after a star Gottlieb saw and took to be an omen, it's been given a three-dimensional appearance and a polished chrome finish. All of which is fine, though I feel like they're trying a little too hard to show off how much they strive for excellence. After all, it looks like their employees have been sleeping on the job since day one.
—Posted by David Kiefaber