In case anyone still thought Justin Long had stopped playing the Mac in Mac ads, Apple has released some new ads in the series today. (I’m beginning to wonder if that whole “Justin Long no longer the Mac” thing was like the whole “Paul Is Dead” thing for the computer market, destined to create even more interest in a campaign that has already garnered its share of attention.) Anyway, per usual, it’s the PC that gets the best lines and is the most memorable, and not just because of his ridiculous Christmas sweater. But let’s do away with boring discussions of strategy. As usual, the ads are fun to watch.
—Posted by Catharine P. Taylor