New love affair brewing over cup of Nescafé

If you were watching American TV in the early 1990s, you couldn't miss Nescafé's Taster's Choice couple—the potential paramours whose liaisons were fueled by instant coffee. What you might not have known at the time was that the campaign, and even the actors, were brought over from Britain, where the ads promoted Nescafé Gold Blend. Next month, the campaign will return to British airwaves with an updated look and feel as part of an $8 million push for Gold Blend from McCann Erickson.