Nair is launching a new ad campaign with the old “We wear short shorts” song updated with “hot new choreography from Fatima Robinson … sexy moves, hot clothes and club-like music, representing the evolution of the brands.” The tagline is, “Like never before.” Frankly, these spots look a lot like the standard Nair fare, juiced a bit for the Simon Cowell generation. Come on, Nair—the ultimate “Short Shorts” take was the Simpsons episode “Homer the Heretic,” where Homer dances in his underwear like Tom Cruise in Risky Business. As for the new Nair campaign, maybe Lonelyboy Ryan Fitzgerald should check it out. That guy really has too much time on his hands.
—Posted by David Gianatasio