New Leicester slogan is just asking for it

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

I’m a big enough fan of Leicester City F.C. in England that I have an official jersey, which ran me somewhere around £60, and that was back in 1996 or so. The team has fallen on hard times in recent years, though, falling out of the Premiership (the top tier of English soccer) and now languishing toward the bottom of the next league down. The last thing they need is a patronizing new slogan. But that’s what they’ve got.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in