New JWT site keeps going and going and ...

JWT is out with a new-ish agency Web site. Here's the twist: It doesn't end. The WPP Group shop is pulling in feeds of content ranging from staff bios to creative work to staff Twitter updates. The content is shown as a jumble of modules that keep appearing and appearing as you scroll down. The effect is a little disorienting, although the site does have filters to help you sort through the noise. It definitely tells visitors of the scale of a network like JWT, although it could be argued that it suffers from the same usability flaw as agency sites in the Flashturbation era.