New Ikea Commercial Is Full of Colorfully Colorful Colors

So long, drab white apartment

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Is Ikea selling theatrical lighting fixtures now? They're easily the most prominent part of this new British ad from Mother London that shows off the Swedish furniture retailer's colorful (super, super colorful) 2013 catalog. The ad references Flashdance, Singin' in the Rain, and Top of the Pops dance troupe Pan's People. Even the song, 99 Trees' cover of "Bright Shiny Colors," is a reference. By the time it's over, I felt like I'd been punched right in the nostalgia.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in