New Ikea commercial contains not a single human penis Photoshopped onto a dog

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In advertising, you can only play the “dog with a grafted-on human penis” card once. Thus, Ikea Canada is moving in a different direction. In this newest TV spot, a daughter threatens to shave her head if her mom doesn’t shut up about the furniture. You can imagine what happens next, even without the visual. Zig in Toronto is the agency. Via ’boards.

—Posted by Tim Nudd

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in