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I never noticed that Apple products smell a certain way after you open them, but that didn't stop Air Aroma from turning it into a fragrance. The scent was designed in collaboration with Greatest Hits, a team of Melbourne artists, and smells like an alluring combination of glue, plastic, rubber and paper. This is one of those times where I can't tell if what's happening is a Kaufman-esque parody of brand devotion or an earnest expression of the real thing.
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