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A cosmetics company telling its fans to focus on inner beauty? That sounds a bit like Krispy Kreme urging patrons to sign up for Pilates classes, but it seems to be working.
The "Inner Beauty Challenge" from California-based Benefit Cosmetics presents girls with a new daily challenge that celebrates, you guessed it, inner beauty. Challenges range from "Post Positivity" to "Lend a Hand," with video encouragement from a popular beauty vlogger or even a Hollywood celebrity like "Jessie" star Debby Ryan.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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