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R/GA London showcases a large, intricate retro-scientific device that mixes ingredients and pours a perfect glass of Baileys in this spot, which helps introduce a line extension infused with Belgian chocolate for the venerable Diageo brand.
The short online film, Liquid Alchemy—the Art of Baileys Chocolat Luxe, created without any CGI, channels the spirit of Honda's classic "Cog" ad from a decade ago. This machine/factory/Rube Goldberg-esque approach is overused in ads and a tad too familiar for my taste.
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