Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In one of the least surprising reveals ever, the advertiser behind billboards proclaiming “Netflix Is a Joke” in New York and Los Angeles is said to be Netflix itself.
Entertainment trades The Hollywood Reporter and Variety both report the inside job, which comes as Netflix has been investing more in comedy—including specials from the likes of Jerry Seinfeld, Chris Rock and Dave Chappelle.
THR says the billboards will be followed in short order by videos featuring those stars, and others.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in