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To the public, "Netflix and chill" is just a euphemism for casual sex—or any unspoken intentions thereof—conceived in residual Puritanical shame. For Netflix, though, it's the best kind of product placement imaginable.
Think about it. People can't even bang each other anymore without invoking the brand. What a great position (har!) to be in.
With that in mind, Netflix was curious about how much its brand actually influences dating, so it partnered with market research company Ipsos to do some research.
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