Nestlé Clarifies: Pedobear Is Not Our New Advertising Mascot

Company pulls Instagram photo from Facebook

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The only thing creepier than the context surrounding Pedobear is the amount of times he shows up in otherwise legitimate products and services. This time it's Nestlé, which had to pull its first official Instagram photo (left) from its Facebook page after people observed that the bear in it looks a lot like Pedobear (right). "The picture is not Pedobear," a rep says. "We had never heard of Pedobear. But when the possibility of its similarity to the so-called 'Pedobear' was raised with us, we immediately removed it."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in