Nearsighted scrap pile gets post-office job

R2d2 If you are feeling a disturbance in the Force, it may be because the U.S. Postal Service is siphoning what goodwill remains toward the Star Wars franchise with these R2-D2 mailboxes. There’s even a little video about the initiative over at USPSJediMaster.com. The story makes section 2 of this morning’s Wall Street Journal, which explains that the Postal Service “has shrink-wrapped 400 mail-collection boxes in 200 cities with clones of R2-D2, the spirited robot in the Star Wars films. The move is aimed at promoting a forthcoming stamp that commemorates the original movie’s 30th anniversary.” What’s the brand connection? R2-D2 “embodies the trust and dependability for which the Postal Service is so renowned,” says a USPS rep.

—Posted by Tim Nudd