NBC, won't you please take PETA's money?

Sure, companies have groused about their spots getting banned from the Super Bowl for years. But this year it's full-blown PR-stunt mania. I've gotten releases about a half-dozen such ads, and I've seen a few more on the Web. Were these commercials really submitted for approval? Who knows for sure. Publicity's what their makers crave, so I won't mention any names. Well, one name: PETA, because its spot—though clearly designed not to air—is way better than most of what will actually appear during the game.