Making natural gas seem all warm and cozy is a pretty tough marketing challenge, but this spot by TBWA Brussels makes a pretty stellar attempt. Produced by Lovo Films, the ad required fours days of shooting, more than 40 crew members, four cameras and several kilometers of yarn. The result makes you just want to go and cuddle with your water heater. It's also the first time I've wished that the "making of" video actually got into more detail. Via Not Yellow, Chicken.
—Posted by David Griner