Nike’s Fat Jogger Vowed to Lose Weight. Did He?

Ohio teenager is halfway to his goal

Nathan Sorrell, the heavy kid from Nike's infamous "Jogger" ad by Wieden + Kennedy, has lost 32 pounds since last summer—and plans to lose 30 more. The London, Ohio, native, now 13, returned to the Today show recently and reflected on what motivated him to follow through on a promise he made after the Nike shoot. "I still can't believe that was me then, and this is me now. It just looks a lot different," he says. "I would never have changed my lifestyle if I was never in this commercial. That's not the only reason, but that really did help." Sorrell has been working with a personal trainer and a nutritionist and making healthier choices generally, which has helped him drop from 232 to 200 pounds. On a recent visit to Bob Evans, "I got a turkey sandwich" and a side of fruit, he says. "Usually that would be a double hamburger, cheese and all that bad stuff. Usually, it would be fries. Just stuff like that. Just little changes, but that's obviously carrying me 32 pounds less."