If you're going to talk about tater tots, you might as well get the stars of Napoleon Dynamite to do it.
Yes, the cult film debuted over a decade ago (2004, to be exact) but there probably hasn't been another piece of pop culture that has embraced—and celebrated—tater tots. So, Burger King has gotten Jon Heder (the titular Napoleon) and Efren Ramirez (Pedro) to help sell Cheesy Tots, back at BK for a limited time.
The 30-second spot, from agency Code and Theory, employs the same kind of dumb yet charming delivery that made the film a hit.
The point, of course, is to let consumers know that their demands for the return of Cheesy Tots have been heard.
"Fans have been craving the return of Cheesy Tots for some time now," Alex Macedo, president of North America at BK, said in a statement. "So we wanted to give loyalists a holiday surprise after we heard so many of their requests. Now they'll be able to warm up to these cozy cheese and potato bites this holiday season."
Client: Burger King
Head of Marketing: Ricardo Azevedo
Media, Advertising and Communications: Adam Gagliardo
Media: Diego Suarez
Integrated Marketing: Dylan Stopper
Code and Theory
Alison Brod Marketing + Communications
Agency: Code and Theory
Group Creative Director: Brad Dixon
Creative Director: Gino Carolini
Associate Creative Director: Mike Latshaw
Senior Copywriter: Conor Champley
Senior Art Director: Jeremy Stein
Art Director: Dan Nosonowitz
Visual Designer: Riley Walker
Photographer: Stas May
Associate Strategy Director: Kelly Meyers
Senior Social Strategist: Jessie Blalock
Junior Community Manager: Hallie Martin
Group Account Director: Jill Bernstein
Executive Content Producer: Jeremy Fox
Senior Producer: Remya Rajagopalan
Partner: Steve Baer
Partner, Director of Client Services: Dotty Giordano
Production Company: Honor Society
Director: Lucas Spaulding
Executive Producer, Managing Partner: Megan Kelly
Producer: Shanah Blevins
Director of Photography: Kris Kachikis
Editing Company: No6
Editor: Lucas Spaulding
Assistant Editor: Brian Meagher
Producer: Yole Barrera
Audio: Mr. Bronx
Mixer: David Wolfe
Producer: Claudia Gaspar