Given Naomi Campbell's fiery temper, which she even spoofed in a commercial a few years back, you'd think marketers would tread extra lightly when invoking the supermodel's name in ads. Think again. Campbell is threatening to sue Cadbury over a print and billboard campaign for its Bliss chocolate bars with the line, "Move over Naomi, there's a new diva in town." Says Campbell: "It's upsetting to be described as chocolate, not just for me, but for all black women. It is insulting and hurtful." Cadbury counters, inanely, that the ad is "a lighthearted take on the social pretensions of Cadbury Dairy Milk Bliss." OK, then why not reference a white diva like Kate Moss? The company claims the ad is no longer running, adding: "We would never produce any type of marketing we felt might cause offense to any section of society." Alas, that assertion is patently false: The brand's dancing monks ad from a few weeks back offends every section of society though its sheer stupidity.