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London-based photographer Nadav Kander, whose stunning portraits over the years have included President Obama and David Lynch, among many others, has shot a simple and powerful suicide-prevention campaign through MullenLowe for U.K. group Samaritans.
In a copy trick that's been used a few times before in advertising, the headlines capture honesty in the midst of denial by picking out key words that communicate desperation. The portraits themselves are great—the subjects are facing away from the camera, which quietly illustrates the struggle to cope and the urge to hide one's feelings.
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The work was funded by Network Rail on behalf of the rail industry, and will run in railway stations across England, Scotland and Wales.
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