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We haven't seen a government social-media account this fun since the TSA's Instagram (which, among other quirky wonders, features a ninja star collage).
The Mumbai Police joined Twitter in December under the handles @MumbaiPolice and @CPMumbaiPolice. And with help from digital agency Trivone—which is managing the account for three months before handing it over to fully trained police officers—they're addressing issues like cyberbullying, drugs and traffic safety.
That isn't unusual; it's even expected. But what makes the accounts so awesome is their use of emotive pop-culture references, smart wordplay and well-considered hashtags.
A number of the tweets have already gone viral, and the police force enjoys over 50,000 followers across both accounts.
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