You're familiar with the joke at this point. Someone is super hungry, turns into a celebrity, eats a Snickers and goes back to being a normal person. Punch line: "You're not you when you're hungry."
Now, though, London agency AMV BBDO has made perhaps the best ads yet in the global Snickers campaign, by tapping one of Britain's most beloved wonky comedians, Rowan Atkinson, better known as Mr. Bean, as the celeb.
If you're unfamiliar with the work of Mr. Bean, well, first of all, shame on you. But in fact, these hilarious spots might actually serve as a suitable intro to the absurdist comedian's work. Watch below as the awkwardest man alive tests his mettle as a kung fu warrior.
Needless to say, his warrior friends don't like him when he's hungry.
Agency: AMV BBDO, London
Executive Creative Directors: Adrian Rossi, Alex Grieve
Copywriter: Richard McGrann
Art Director: Andy Clough
Agency Planner: Will Whalley
Agency Account Team: Katy Davis, Dhane Scotti, Chloe Harding, Anna Ohrling
TV Producers: Rebecca Scharf, Nikki Holbrow
Production Company: Rattling Stick
Director: Daniel Kleinman
Production Company Producer: Johnnie Frankel
Chief Sound Engineer: Owen Griffiths
Film Editor: Eve Ashwell, Cut and Run
Media Planning: Mediacom
Media Planner: Amanda Zafiris
Media Buying: ZenithOptimedia