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Mountain Dew's "Living Portraits" series is one of the most innovative and intricate short-form campaigns of the year. Who'd've thunk it, especially after the brand's high-profile ad missteps a few months ago? Created by BBDO and Psyop, each 30-second "Living Portrait" spotlights a different Dew endorser—Nascar driver Dale Earnhardt Jr., skateboarder Paul Rodriguez and snowboarder Danny Davis. Fun, freaky symbolism is used to capture the essence of each and, for lack of a better term, mythologize their lives.
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