Motorola Transports You to 2006 in Fun Teaser for the Re-release of the Moto Razr

Nostalgia for the mid-aughts is here

If you dig into the history of the cellphone, you'll find that from roughly 2004 to 2006, the Moto Razr was king—this was after the Samsung Sidekick but before the launch of Apple's iPhone. So it makes sense then that when it comes to marketing for the potential re-release of that very phone, the campaign would be steeped in mid-aughts nostalgia. 

In the 45-second teaser below, VML New York showcases the popular culture of that year—emo bands, emo bangs—before ending with a date: June 9, 2016. That's when Motorola will announce, well, something (likely the return of the Moto Razr) at the Lenovo Tech World conference in Silicon Valley. 

The teaser is fun, and the nostalgia of the time could hit home for some millennials. (Arguably it already has, as the video has quickly racked up almost 2 million YouTube views and 3.6 million more on Facebook.)

But how many people will actually purchase a Moto Razr in 2016, if that is in fact what the company will announce later this summer? 


Client: Motorola Mobility
Brand Name: Moto
Motorola Mobility Senior Director, Head of North America Marketing: Barbara Liss
Motorola Mobility North America Digital Engagement: Jenna Rice 
Motorola Mobility Digital Marketing Manager: Elizabeth Phillips  

Agency: VML 
Global Chief Creative Officer: Debbi Vandeven
Managing Director, Executive Creative Director: Mike Wente 
Group Creative Director: Josh McGuire 
Creative Director: Harsh Kapadia 
Senior Copywriter: Eric Terchila  
Senior Art Director: Todd Houlette 
Art Director: Edi Loyola 
Associate Copywriter: Mike Breighner 
Executive Director: Chris Furse 
Content Strategy Director: Madeline Nies 
Senior Planner: Tarini Shrikhande 
Group Account Directors: Thayer Joyce, Mark Nathanson
Account Director: Kelli Lane 
Senior Account Manager: Kayla Cobourn  
Associate Director, Social Media: God-is Rivera 
Senior Content Strategist: Kate Wadkins   
Senior Project Manager: Adrienne Fadjo

Production Company: Los York
Managing Director: Dexton Deboree 
Executive Producer: Sue Lee 
Directors: Win Bates, Seth Epstein 
Head of Production: Melina Osornio 
Senior Producer: Jake Hibler 
Line Producer: Scott Ludden