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POM Wonderful, JetBlue, Hyatt, Sheetz Convenience Stores, Straight Arrow and Amy's Kitchen are among the advertisers supporting The Greatest Movie Ever Sold. The film, which premiered this weekend at Sundance, was made by Morgan Spurlock, who gave us 2004's scathing McDonald's expose Super Size Me. For his new venture—an appraisal of the ubiquity of advertising and an indictment of product-placement practices in Hollywood—Spurlock enlisted corporate cooperation (though the companies had no say over what was shown on screen).
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