More on those revolting ad icons

Turns out we’re not alone in our fascination with disgusting ad icons. We’ve shone our flashlight on Mr. Mucus, Polyp Man and Mr. Floatie. Now, in his State of the Union column, Eric Ratinoff brings his wily critical talents to bear on a bloated, ruddy specimen known as the Eczema Beast, icon for Fujisawa Healthcare’s eczema treatment, Protopic. “The Eczema Beast, if you’ve not yet met him, is a pink monster that looks like Grimace’s misshapen younger brother—but instead of giving you fries and Shamrock Shakes, he gives you eczema,” Ratinoff explains.