More playthings take aim at Chef Boyardee

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Here's the second spot in Chef Boyardee's new campaign from Venables, Bell &
Partners. There's no talking blanket this time around, but the approach is
the same: a discarded, anthropomorphized childhood object berates a pre-teen
for leaving it behind while still quaffing the canned ravioli like there's
no tomorrow. Here, a G.I. Joe wannabe complains in drill-sergeant,
machine-gun spurts to a dorky kid with big ears. "I was in the bush — LITERALLY! You outgrew me and left me under a bush five years ago.




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