If walls and toilets can talk in Ace Hardware spots, and print ads can talk right from the pages of a magazine, how much more fun are talking bottles of alcohol? In the current Mike’s Hard Lemonade campaign created by McCann Erickson San Francisco (alas, the spots aren’t yet up on the site), a gregarious malted beverage speaks to the audience as he parties around town during the summer. We find the Mike’s bottle at the beach, ogling women and “sweatin’ my labels off,” as it says. If only bottles of Grey Goose Vodka were this friendly.
—Posted by Celeste Ward