More gnashing of teeth over Jon Stewart event

Stewart_1_2The fallout continues following last week’s Magazine Publishers of America event at which Jon Stewart interviewed (if that’s the word) Vanity Fair’s Graydon Carter, Cosmopolitan’s Kate White, Time’s Jim Kelly and Men’s Health’s Dave Zinczenko. A Page Six item over the weekend quoted one “witness” as saying, “They all couldn’t get off the stage fast enough—and I overheard Graydon Carter saying, ‘Never again!’ ” Now comes this from WWD.com: “Many industry voices were still grumbling that MPA had shelled out a quarter of a million dollars ($150,000 for Stewart, another $100,000 for the event, according to a source) only to have the Daily Show host question the relevance of print in front of a roomful of advertisers.” The item quotes White, who says of the interviewees: “I think it’s safe to say we probably all felt a little ambushed. We were led to believe it was going to be not a roast or anything of that nature but a dialogue. The biggest frustration was how poorly prepared [Stewart] was. He didn’t know where to go, and the only thing to do was get nasty or toss it to the audience.’ ” Others believe Stewart knew exactly what he was doing. As Mediabistro’s Fishbowl notes, “If the MPA had wanted someone toothless, they could have flown in Jay Leno.

—Posted by Tim Nudd

Photo: Steve Maller