Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Everyone thought The Ring was great, but personally, I found the idea of terror via videocassette to be a bit unconvincing. There’s something quite uncreepy (or unsupernatural, anyway) about modern technology. Which is why I’m skeptical about Pulse, a movie coming out next year in which a guy dies and then starts sending his buddies e-mails. You can imagine the conversations at the studio. “The kids liked the Scream movies.” “And the kids do love that e-mail!” Whether wireless-enabled ghosts are frightening remains to be seen.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in