Above is another JC Penney spot posted on the Web site of Epoch Films and, according to Silicon Valley Insider, also unapproved by the retailer. The spot is posted on the page of director Mike Long, the same guy credited with doing the bogus, Lion-winning “Speed Dressing” ad. This one has more of a Poltergeist-y vibe. Long “apparently did these as a giggle, and to fill out his portfolio,” according to the Insider. He also did those schlock-horror Cold Stone Creamery ads, so he’s used to people not liking his work. Via @tangerinetoad.
—Posted by Tim Nudd