Moms Explore the Guilt, Fear and Joys of Parenting in Ads for Jessica Alba's Honest Co.

Candid talks with no product in sight

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"What do 30 moms who have never met have in common? Everything."

Eco-friendly family product brand Honest Company brought together 30 moms for some open conversation about motherhood. The group was comprised of diverse (in race and sexuality, but maybe less so in age) moms who were—until that day—strangers. The topics for their discussion included balance, guilt, expectations, breastfeeding, partners, single motherhood and more.

Co-founded by actress Jessica Alba, Honest is a direct-to-consumer company that creates everything from lotions and shampoos to diapers and bathroom spray.

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