Mohawk carpets can handle epic food spills

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

This new ad by Cramer-Krasselt in Milwaukee, for Mohawk carpets, uses nifty special effects to show a chaotic moment frozen in time inside a family's home, with all sorts of suddenly airborne food about to rain down on the living room rug and ruin it. Clumsy old Dad has slipped on a skateboard in the kitchen, and has lost control of his plates of hot dogs and chips, setting off a chain reaction across the room, where drinks and snacks are flying everywhere.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in