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Speaking of immersive video-game experiences, this co-branded promo by The Martin Agency for Walmart and Modern Warfare 2 relies on great performances and a well-scripted war of words to carry the day—until the end, when things get a bit too immersive for one of the gamers. Though a bit clichéd, these characters seem real, and their exchange of put-downs captures their passion for the game more convincingly than an arsenal of CGI explosions would. It's a lot better—or at least, less homophobic—than another Modern Warfare 2 spot, which has just been pulled from YouTube.
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